Meet the heart behind our mission of exceptional hospice care.

Cindi Lamb is the owner and operator of White Rose Hospice in Phoenix, Arizona. She comes from a long background in hospice care. She has spent the last 28 years serving the community and sharing hospice care with families, doctors, clinics, and adult care homes across the state. Over the years, through her work, she has helped to provide hospice care to over 6000 patients. Not only has she seen the important role palliative care played in so many families’ lives, but she too has seen it up close and personal with her very own sister and brother utilizing the services at the end of their lives.

She was born and raised here in Arizona. Her deep roots and knowledge of this community and its needs are like no other. Her passion is bringing education and awareness to families facing end-of-life decisions. Teaching and sharing this way of care within assisted living homes has been her biggest accomplishment. Her sister Connie was the first person to bring hospice care into the care homes in 1994, and Cindi followed suit, expanding the services to this day, and has developed a unique Care Home Program that serves the owners, patients, and families in a beautiful and team-based approach.

Cindi holds a degree in Interior Design, she is the recipient of the Access Leader Award and Patient Advocate Award for American Hospice. She currently sits as a member of the executive board of the American Parkinson Disease Association. Cindi lives in Paradise Valley and enjoys spending her free time with her family and friends.